Did you know that you can scare your customer into making a purchase from you? There are two good ways to do this.
One, outline for the customer that the offer is good here and it is good for now. Tomorrow the offer may be taken down, or the price might be higher, or your competition might have grabbed it and you didn't, or all the spots will have been filled, or...you get the picture. List the benefits of your product, and all the great and wonderful ways it will improve your customer's life, then start pulling the product away. Begin to gently take it back with these time constraints and price changes, and you'll see your customer suddenly find your offer irresistible.
Example: An internet guru launches his newest PLR program. In order to protect the value of the offer, he is only providing 250 monthly memberships and they are going fast. They are discounted for the first twenty-four hours, and then the price will increase until the full 250 are sold. He guarantees these will be original content that is so keyword rich you will see your rankings soar when you put the info on your site or blog. It's very tempting in part because of the time and money limitations on the product.
Two, after you've listed the benefits of having the product, start poking at your customer's pain in not having the product. Paint a picture of where he is now without it, or where he could be if he continued without it. Commiserate with him over his present painful circumstances, and then remind him you have the cure for his malady.
Example: A certain headache remedy claims to be very effective in reducing the number of migraines triggered by seasonal allergies. The price is steeper than you'd pay at the drugstore; it's priced at $97 dollars and includes a doctor's report on protecting yourself from pollen and dealing with pet and food allergies. This price seems exorbitant to pay, but the ad claims 92% reduction in the number and severity of migraines, and a guarantee if it doesn't perform. The ad pictures a person in pain, reminds you of the way you feel in the throes of a migraine, and reminds you that so far, nothing has worked for you like this product will.
Now, are these scare tactics ethical? In only one instance they are and that is when you believe your product is the one best answer to your customer's problem. In that case, you've got the medicine, and you know your customer will be better off taking it than not; you've got the solution and you believe it's the most wonderful one for your customer.
Ben Curtis has "Ben there, done that" and likes to help newbies avoid the pitfall of spending hundreds of dollars before making any! His ebook GuruCraft is an excellent resource for building a reputation to get noticed on the web. Check it out at: http://www.bens-marketing-magic.com This article may be used freely provided the link to is included.
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